The Consuming Instinct Download

ISBN: B081K6PRPC
Title: The Consuming Instinct Pdf What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. 

While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives - namely, survival (we prefer foods high in calories); reproduction (we use products as sexual signals); kin selection (we naturally exchange gifts with family members); and reciprocal altruism (we enjoy offering gifts to close friends). The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals. 

For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves - this is a fascinating listen.

Very Interesting and Enjoyable Read Before reading this book I only knew of the Gad Father from his youtube channel. His book is an interesting look at the scientific reasons men and woman want what they want. His personality definitely comes through in the book and it is not a detriment. I wish it went a little deeper into the research it seems like it was written for the layman too much, as a layman it wish it went a bit deeper. If this was designed to be an intro into Evolutionary Psychology then mission accomplished. I plan on reading more into this topic from other authors and hope this isn't his only book.Insightful and useful, but not PC As a safety engineer for 20+ years of my career, I was first dumbfounded then intrigued by different people’s approach to making safety investment decisions. I’ve been investigating irrationality and biases for several years. This book provides a useful paradigm for understanding where these strange behaviors originated. Some additional discussion of the breadth of distribution of drives within each gender would have been appreciated (i.e. how broad is the bell curve and how far apart are the peaks). Definitely recommended.Not what I was hoping for. I am a ... Not what I was hoping for. I am a fan of Professor Saad and follow him closely but was surprisingly dissappointed with the contents of this book. I was hoping this book would contain more applicable knowledge in regard to consumer behavior, but the book instead reads as a justification for evolutionary psychology; as if he is trying to convince me that his views are correct instead of inform me about how to use this knowledge. Essentially, the book is a sales brochure for EP that fails to provide any realistic applicable knowledge. My only real takeaway was: "What's the point?"

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